Virgin Mobile USA Launches “Fund My Phone” on Facebook

Virgin Mobile USA Launches “Fund My Phone” on Facebook

Facebook has a unique new application that lets friends earn wireless airtime for other friends who are Virgin Mobile USA customers. Virgin Mobile USA has designed the “Fund My Phone” application, allowing Virgin Mobile USA’s more than 5 million customers to get their Facebook friends to help pay for their wireless minutes.

The “Fund My Phone” application is easy to use. Virgin Mobile USA customers can download the application and place it within their Facebook page. The application allows the customer to share up to five different spots with Facebook friends.

On the profile page, the application displays thumbnail images of a randomly rotated Sugar Mama advertising content. When friends click on the application, a Sugar Mama ad or other piece of advertiser content begins playing for them to view and rate.

Each viewing is credited to the host Virgin Mobile USA phone number linked through the Facebook application. The Virgin Mobile USA customer earns six minutes of airtime as soon as the first four “views” by Facebook friends are credited. After the initial viewings, the customer receives one minute of airtime for every four views by their Facebook friends.

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